The first half of a series of 26 lessons that take teachers and students all the way through the Marketing module of the Business Studies IGCSE. This section includes the role of marketing, the distinctions between niche and mass markets and the techniques of market segmentation. The methods and importance of market research are covered. The central role of the marketing mix, i.e. the four Ps, is made clear. Marketing strategies to influence consumer decisions at home and in new foreign markets are the final topics in this section. Each lesson contains a range of activities, all the content required, case studies to show application of knowledge, all resources needed appear in the one PowerPoint and it includes keyword flash cards for each lesson. They have been used very successfully over a number of years at a top International school. The lessons in Part A are as follows: What is marketing? Market Changes Market Segments Product and Market Orientation Primary Market Research Secondary Market Research Creating and Presenting Market Research The Market Mix Product Types and Success Product Development Branding Packaging The Product Life Cycle Wolsey Academy, a non-profit resource provider, directs all profits to various charities, including refugee support, youth sports, educational programs, and carbon capture, achieving a carbon-negative status. Explore our site for resources and free history role-playing games loved by students. Thank you for your dedication to teaching and for supporting our mission. #BetterTeachingBetterPlanet We hope it helps.

This is a series of 18 lessons to take students through a IGCSE Business Studies module on People in Business (Unit 2) CIE & Edexcel In this series of lessons on business studies, we explore the importance of people in business. From understanding the impact of leadership styles to recognizing the significance of employee motivation and communication, this course delves into the key elements of managing and leading people in the workplace. With real-world examples and practical exercises, students will gain valuable insights into how to build effective teams and foster a positive organizational culture. The lessons are as follows: Motivation Theories Incentives Role of Management Organisational Structure Leadership Styles Trade Unions Recruitment Training Employment Law – Discrimination Employment Law – Health and Safety Employment Law – Unfair Dismissal Employment Law – Wage Protection Workforce Planning Internal and External Communications Methods of Communication Direction of Communications Revision Flash Cards Practice Exam Wolsey Academy, a non-profit resource provider, directs all profits to various charities, including refugee support, youth sports, educational programs, and carbon capture, achieving a carbon-negative status. Explore our site for resources and free history role-playing games loved by students. Thank you for your dedication to teaching and for supporting our mission.

These 14 lessons cover everything you need for the Finance section of the IGCSE Business Studies. It is modelled on the CIE specification but has also been used successfully to teach Edexcel spec. In total this Module 5 Scheme of Work includes: 59 flash cards, 14 Google Quizzes and 14 lesson PowerPoints (including a revision lesson). Each lesson in the series comes with: a. Activities to complete b. Key word flash cards c. Information to revise from and assist teacher talk d. A unique Google quiz to assess understanding & progress \ Hope they help! Business Need for Finance Internal and External source of Finance Short & Long Term Finance Options Factors in choosing Finance Options Cash Flow Cash Flow Forecasts Working Capital Importance of Accounts Income Statements Balance Sheets Ratio Analysis Liquidity Ratios Uses and Users of Accounts Revision for Unit 5 15. BONUS: Case study into private equity and Blackstone. Design for CIE but covers 99.9% of the same stuff as the Edexcel Business Studies Finance module (I have used these resources for both). Wolsey Academy, a non-profit resource provider, directs all profits to various charities, including refugee support, youth sports, educational programs, and carbon capture, achieving a carbon-negative status. Explore our site for resources and free history role-playing games loved by students. Thank you for your dedication to teaching and for supporting our mission.